• Naming is the Western version of magical and superstitious practices.
• Calling something “stupid” (witch’s curse) does nothing to eliminate it but does cause resistance.
• Naming mental disorders does nothing to end them but does a lot to promote their adoption and replication.
• Naming social problems in a derogatory fashion does nothing to eradicate them but does a lot to send them underground.
• Naming is necessary and practical for many processes, but we must remember that only responses to naming cause changes and do work, not naming itself.